6 Ways to Measure your Marketing Performance on Instagram

instagram marketing

Do you need a better methodology for reporting your communication activity on Instagram? Throughout this article, you will learn how to combine the data provided by Instagram and other complementary tools to have a complete vision of the performance of your presence. Moreover, by following these easy steps, you will get Instagram followers more than earlier.

1) Compare your engagement rate against competitors

After converting your account to an Instagram professional profile, you will have access to numerous statistics linked to your Instagram posts.

However, some data is accessible to all, without even being the administrator of the account, namely the number of:

  • Likes
  • Comments
  • Followers

It is, therefore, possible, to a certain extent, to have an idea of ​​the percentage of people paying attention to the content disseminated by an account, while keeping in mind the possibility of a purchase of false followers or the presence of robots not desired. But there are many real service providers from which you can buy real Instagram likes and followers.

According to Iconosquare, the average engagement rate of an Instagram account is 4.7%, which can give you a good level of comparison.

If you want to quickly calculate the engagement rate of your account as well as that of your competitors, I invite you to try the Influencer Earnings Calculator tool which will give you very quickly this percentage on your last 12 publications.

2) Determine the hashtags that significantly increase the coverage of your publications

Using the right hashtags in your Instagram posts & Stories is an essential technique to increase visibility. However, determining which keywords generate the most notoriety is often a mystery if you do not analyze your performance regularly. Additionally, if you use a maximum of 30 hashtags per post, you might legitimately be asking yourself which ones are useful in your marketing.

Instagram statistics are a good place to start measuring the performance of your hashtags for your business account. Start by analyzing the individual statistics of your publications: in the “Discovery” section, the number of impressions will be divided into multiple categories, including a line specifically reserved for hashtags.

The data will inform us of the number of impressions generated thanks to the hashtags added in the legend, but this remains global information: you do not know which Instagram hashtags represent the highest percentage of this number.

So, you can use the free Instagram Checkup Tool by Union Metrics to find out the hashtags potentially responsible for increased engagement.

3) Identify publications that work well

Creating content for your social networks doesn’t have to be a chore: detecting photos/videos that work well will make it easier for you to produce the editorial calendar for the coming weeks. One easy way is to go to Instagram Insights (account statistics). 

You will then be able to sort the publications according to different metrics, namely:

  • Blanket
  • E-mails
  • Comments
  • Recordings
  • Impressions
  • Interactions
  • I like
  • Shares
  • Texting
  • Profile visits
  • Followers won
  • Calls
  • Clicks to website

You can also sort by date & publication type.

Once you’ve identified the most popular posts with your audience, try to figure out how you can build on these successes for your next photos & videos.

4) Take an interest in the behavior of Instagram visitors on your site

If you have a website, make sure that you have set up Google Analytics and allowed enough time to collect data on visitors.

Once connected to the online tool, you will be able to generate a report showing you exactly the number of pages visited by Instagram users.

You will then get the visitor behavior stream from the links you have posted on your Instagram account.

5) Analyze the performance of your Instagram Stories

Instagram Stories are used by more than 500 million users worldwide daily. If you have never observed the statistical performance of your Stories, it is time to get started now.

To access them, click on the 3 lines at the top right of your profile (to access the statistics of your publications), then click on “See all” in the “Stories” section of the “Content” tab.

You will then get the possibility to sort the Stories by:

  • give up
  • Followers won
  • generated calls
  • link clicks
  • clicks to website
  • blanket
  • emails
  • impressions
  • routes
  • shares
  • answers
  • returns
  • next story
  • following
  • texting
  • profile visits

When looking at these statistics, try to learn from them.

For example: are viewers more likely to leave your Story if you post more than 5 content simultaneously? Do they go to the next story if you put your products too high? The idea is to better understand the expectations/desires/interests of your audience to reshape your content strategy.

6) Monitor the evolution of the number of Followers

This indicator is essential to know whether all the work you are doing is ensuring serene development in your community. To calculate this growth, you can either do it by hand or use free tools like Squarelovin to get a quick overview of the evolution of your audience size.

With this tool, you can go back up to 30 days free of charge to find out the number of followers gained or lost.

Digital Marketing

marketing performance

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Hi! AJ is the founder and editor of GPF, He is passionate about marketing, trends and business things. Guest Post Feed is an online news, trends and information website that provides meaningful knowledge about business, finance, marketing, lifestyle, and much more.

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