After getting your real estate license, your next program of operation is to generate leads. The more leads you can drum up, the higher your chances of converting them into clients. If real estate marketing is unfamiliar territory to you, let this post guide you on how you can market yourself as a real estate agent. Here are proven marketing tips for real estate agents.
Having a Strong Social Media Presence Is the Best Way To Advertise as a Realtor
The chances are that you already have social media accounts for personal use. But, to avoid mixing your personal life with your business life, it is always preferable to create a business account on social media.
The best way to advertise as a realtor is to set up an account on the most important social platforms for realtors, such as LinkedIn, Facebook, Twitter, and Instagram.
Make use of the free marketing that these social platforms offer. Post regularly, share several images of the homes you are representing, talk about the area, and respond to all comments left on your page.
Create a Professional Website
Having a professional website is arguably the best way to advertise as a realtor. When building your website, you need to focus on two areas: functionality and aesthetics. Make sure that you address things like the quality of the photos, the quality of the content, ease of navigation, and the speed of the site. Do not bombard your visitors with hundreds of pop-up ads and make it a website that people will want to come back to when looking for property.
Use SEO To Generate Organic Traffic To Your Website
Another best way to advertise as a realtor is using SEO (Search Engine Optimization) techniques. Many realtors dread SEO because finding the right keywords to target can be daunting. But, once you find the right keywords, you can create SEO content that can get your website to the top of the Google SERP (search results page).
Websites at the top of their ranking get 70 percent of the traffic. If you manage to get your website to the top of Google rankings, you can capture the attention of more targeted visitors.
Hire a Professional Photographer
Photographs are perhaps the best way to advertise as a realtor. In real estate, people often judge a book by its cover; as such, your listing should stand out from the rest. What you want are appealing pictures that will catch the eye of people sifting through hundreds of listings in the area. The pictures need to properly show the interior and exterior of the properties with the use of a wide-angle lens and careful Photoshop editing.
List Your Properties on Major Real Estate Websites
Another best way to advertise as a realtor is to list your properties on popular real estate websites. Major real estate websites allow you to list your properties and receive millions of visitors every month. By listing your properties on these platforms, you could capture the attention of the right clients without investing in other forms of marketing.
Send Real Estate Postcards
Real estate postcards are another best way to advertise as a realtor. Real estate postcards allow you to maintain contact with clients without being too “in-their-face” and are an effective way of marketing to people who are indifferent about using your services.
Your postcard should have a clear and bold headline, a graphic that adds to the message of the headline, a color that stands out, your agency name and logo, and your contact information.
Print Business Cards
Ensure that you have a stack of business cards in your car or wallet to hand out to potential homebuyers in your local area. Business cards do not cost you a lot of money. Once you hand the cards out, you can expect to get calls from potential homebuyers.
Market Yourself as a Real Estate Agent With the Right Marketing Strategies
You can market yourself as a real estate agent by trying out the above online and offline marketing methods. It will take patience on your part to find the right method, but once you do, you will attract the right clients and grow your business.