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Instagram is one of the most popular platforms where photos can be shared. Since its inception, it has grown at a rapid pace and at present, has more than billion users. There are 500 million stories uploaded on Instagram every day. This indicates the scale at which this platform is functioning.
There are many influencers on the platform that help you widen your reach to the audience. You can even buy Instagram followers to achieve this purpose. However, there are certain ways in which you can use the platform effectively.
Following are some of the ways listed:
Switch to business profile
If you want to use the platform in a professional manner, then it is advisable to switch to a business profile. Make sure that you have an Instagram business account. It is very easy to switch to a business account from the current account. If you have a business profile, it will allow you to publish and create ads without the need of resorting to other advertising tools. Instagram analytics can be accessed as well.
Use free marketing tools
If you want to make the most out of this social media platform, you should utilize the free marketing tools that are easily accessible. Insights is one of the tools that can be used. You can view different statistics such as engagement data, impressions and other things. You will even get a detailed breakdown of the followers’ demographics. This all helps in evaluating your marketing strategy and come up with better results in the future.
Use product teasers
If you want to market the products and services in a more effective manner, you should use product teasers. This social media channel is an amazing platform that can be used for advertisement of the products. For instance, there are beverage companies which provide teasers b y announcing introductory drinks. When you post teasers, people get more interested in your products. This is an effective way in which products and services can be marketed to customers.
Use stories
One of the most effective ways in which you can use Instagram is by posting stories. This is to generate more leads. The stories are different from normal posts on Instagram. They appear in slideshow format. However, the stories are only there for 24 hours. These stories can be used to display behind the scenes and other important content. It can be used to experiment with content. Other accounts can be tagged as well on the stories.
Partner with the influencers
If you want to get more audience and followers on Instagram, then you should partner with other influencers. This is one of the most effective ways in which you can increase the number of followers. If you collaborate with the right influencer, you will be able to get your name out in the market in an effective manner. Some influencers are successfully able to change people’s mind in the most creative and innovative manner.
