Simply put, digital marketing is the promotion of services and/or products using campaigns on a digital platform. It can sometimes include SMS messages, video content and other new and innovative forms of mixed media.
This type of marketing uses several different channels as well as technologies that provide the platforms to build, maintain and report on digital campaigns. From this, your business is more able to understand content and strategy to identify what is and isn’t working, as it happens.
So what are the latest updates in the digital world?
1. Voice search
Voice search is rising rapidly in popularity, almost 50% of search queries are now voice based according to popular sources. The two main types of voice search include:
- Those taken care of by smart speakers such as Google Home devices or Amazon’s Alexa for example. These devices give immediate answers to yo0ur questions with answers pulled straight from the internet.
- Those asked through desktop devices and smartphones. These include Siri and Google assistants. This type of voice search provides a written and verbal response.
2. Ratorial sales meetings Vs digital sales meetings.
Many companies are rushing to digital sales meetings, and it’s important not to. Although digital sales meetings allow you to generate leads and close them at a significantly lower cost than any visits you generate for your business, you still need to gear up for a dispute resolution day with the client.
So, if your competitor averages a 1.5% response rate AND has you on the books, you can expect this engagement to go up with the expense. Just like anywhere else, you need to find the good and get the bad.
3. Branding and campaigns should go together.
Branding and campaigns go together. It is about creating a customer database of warm prospects. This way, your company can not only create valuable relationships for your brand, but also generate an interest in purchasing your products. Your marketing department should be in place to develop and convey your client solutions to your non regular customers, so your brand does not suffer from a lack of exposure.
4. The power of the education network.
A popular blog has just come out with their ranking findings, and found that visitors to colleges and universities have become much more likely to convert into students (and their parents!) than any other awake adults. Integrating an education based conversation into your paid search campaign will also make it easier to understand what college student’s are thinking, and what the academic experience comprises.
5. Net promoter.
Successful revenue by the IBM suite is extremely high on the list of their strategies for 2010. They continually pursue e-commerce, and a “plaster it up” solution for businesses that want to jump online and conquer their market.
6. Our social world.
Why are people drawn to the social network of Facebook, with more than 400 million users and still growing, that is, people drawn in because they can be from almost everywhere?
Because we are a young and internet savvy society, we are very adept in instant messaging and quickly becoming familiar with teens like us. We communicate with them by email and even instant message, to a point where most of us have what is officially claimed as an iPad.
We can tweet large quantities of links to share with friends, post to our “wall” to tell the world we are currently engaged in a gossipy item of the moment and have 10,000 friends all over the world. Facebook and Twitter are excellent sites for networking and sharing things with often abundant visual and graphic elements.
Have you considered Facebook advertising for your business?
If expenses become an issue because of having a cut-throat work environment, struggling with small budget advertising, you may turn to the internet. There are a couple of companies that will supply Facebook users with a free account that allows them to place a site away from the cooking pot of Facebook, and in the background, in which you can manage your advertisements and business online.
It takes hardly any time to manage but it is well worth your investment, as well as your direction but it is able to be done and can come absolutely free!
Prior to becoming an author for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.