The use of Instagram hashtags is a sensitive topic for some people. Some people hate them and others love them a little too much. But did you know that posts with at least one Instagram hashtag have an average of 12.6% more engagement than posts without a hashtag?
The ultimate Instagram hashtag guide will help you understand everything you need to know about using Instagram hashtags. So you can sustainably increase the number of your followers organically and generate more engagement.
1. Why should I use Instagram hashtags?
Instagram hashtags are one of the best ways to increase your Deutsche Instagram followers. Using the right Instagram hashtags (or a combination of hashtags) can help you present your profile to a wide and target audience. In fact, your chances of gaining new followers, getting more likes for your pictures, and generally increasing engagement are increased enormously by using hashtags!
2. How Instagram hashtags work
Every Instagram post you create can be provided with a short description or label and a few hashtags. Instagram hashtags help organize and categorize photos and video content. Dis supports the process of content recognition and optimization.
By using these Instagram hashtags, the picture is cataloged. Instagram users who love healthy food can now easily find it.
3. The different types of Instagram hashtags
To develop an effective Instagram hashtag strategy, it is important that you understand the different types of Instagram hashtags.
A brand hashtag is a hashtag that is unique to a company. It can be as simple as the company name itself, the company slogan or the name of a product or campaign. But it can also be a word that has nothing to do with the brand name, but embodies the brand identity. While community hashtags are designed to increase the reach of a message, brand hashtags are designed to connect topics for a company and its audience.
Are hashtags that connect like-minded users on a specific topic, such as #ihavethisthingwithfloors or #fromwhereistand. They are a great way to connect with others and improve the SEO (Search Engine Optimization) of your posts. You can of course also gain new followers and expand your own community. The best way to find these community-oriented Instagram hashtags is to find out which Instagram hashtags your followers or favorite Instagram are already using. The more precise the Instagram hashtags are, the more active the users are.
4. How to organize your Instagram hashtags
Do you have a system for organizing your Instagram hashtags? If you don’t have one yet or your current one leaves much to be desired, you are likely wasting a lot of time and effort. Especially if you want to monetize your Instagram account and it is extremely important to you to generate a lot of likes and engagement with your posts, you should have a system for organizing your Instagram hashtags.
One of the easiest ways to organize your Instagram hashtags is to organize them in a spreadsheet such as Google Sheets. The reason we recommend Google Sheets to you is because Instagram requires you to post from a mobile device. Google Sheets is easier to use on the phone than Microsoft Excel, for example. First, open a new spreadsheet in Google Sheets and enter the following headings: hashtags, category , number of posts , date and comments.
5. How to find the best Instagram hashtags for your account
In order to be successful with your Instagram hashtags, it is important to use them strategically. Popular Instagram hashtags like #life, #love or #happy can bring a few more likes to your picture, but they won’t help you grow in the long run. Don’t just use the most popular Instagram hashtags.
Examine your target group
Using countless and disjointed hashtags at the end of your post will no longer bring you followers. Instead, you need to find out which hashtags your target audience is using. You also need to find out which hashtags fit the content they post. Your Instagram hashtags should be absolutely relevant and contain the keywords that your target group is really looking for.
Examine your competitors
It is always wise to analyze which hashtags your competitors are using. This way you can also find out which Instagram hashtags generate the most engagement.Instagram hashtags from very successful competitors in particular can be very revealing. These people are already well established with your target group, so why not learn from the best?
Find related hashtags
Searching for related Instagram hashtags is an easy way to increase the number of your followers . Simply enter your hashtag in the Instagram search bar and then select “#” from the bar below the search field. You will then see the Instagram hashtags at the top, which are closely related to the entered hashtag.
6. How your picture appears on Instagram under “Most Popular Posts”
If you have already searched for a hashtag on Instagram, you have probably already noticed the top 9 pictures, so-called “Most Popular Posts”. According to Instagram, these are the most popular posts with these hashtags.
Getting your post in the “Most Popular Posts” section of an Instagram hashtag should be your ultimate goal! Appearing there leads to a huge network effect that makes your post go viral and can bring you tons of new followers .
As you can see, there are a lot to consider when choosing the right Instagram hashtags. In particular, Instagram hashtags are one of the best ways to increase your number of followers. If you take the tips and tricks described by us to heart, you will quickly see your followers and commitment to your posts grow!