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On-page SEO is the optimization technique applied to a website’s pages to improve its visibility and search engine rankings.
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Off-page SEO refers to the optimization activities performed outside a website to improve its visibility and search engine rankings.
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Keyword research identifies and analyzes words and phrases people use to search for products, services, or information online.
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Backlinks, also known as inbound or incoming links, link from other websites that point to a specific webpage or website.
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Indexing refers to the process of collecting, parsing, and storing data in an index, typically in a database, in order to make it easily searchable and retrievable.
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SERP stands for Search Engine Results Page; it is the page shown to users after they enter a query into a search engine.
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Black hat SEO refers to using unethical or manipulative techniques to improve a website’s search engine rankings.
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Gray hat SEO refers to a set of optimization practices that fall in between “white hat” and “black hat” SEO.
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White hat SEO refers to the ethical and legitimate techniques used to optimize a website for search engines.
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Core Web Vitals are a set of metrics defined by Google that measure a website’s performance and user experience.