On-page SEO is the optimization technique applied to a website’s pages to improve its visibility and search engine rankings.
Off-page SEO refers to the optimization activities performed outside a website to improve its visibility and search engine rankings.
Keyword research identifies and analyzes words and phrases people use to search for products, services, or information online.
Backlinks, also known as inbound or incoming links, link from other websites that point to a specific webpage or website.
Indexing refers to the process of collecting, parsing, and storing data in an index, typically in a database, in order to make it easily searchable and retrievable.
SERP stands for Search Engine Results Page; it is the page shown to users after they enter a query into a search engine.
Black hat SEO refers to using unethical or manipulative techniques to improve a website’s search engine rankings.
Gray hat SEO refers to a set of optimization practices that fall in between “white hat” and “black hat” SEO.
White hat SEO refers to the ethical and legitimate techniques used to optimize a website for search engines.
Core Web Vitals are a set of metrics defined by Google that measure a website’s performance and user experience.