Gone are the days when you create 300 words content, stuff keywords, and put some links to rank your blog post. Google is now smarter than we think, right? So, we have to write content that makes sense, creates value, helps readers, and most importantly, loves Google.
What is Content?
Content is a piece of information or experiences that are directed to the end-user or their industry audiences. Content can be expressed in multiple ways, such as speech, writing, graphics, and various art.
Content is a way to pass the quality information to the audiences via different channels like the Internet, Cinema, TV, Radio, Mobile phones, EBook, magazines, and many other ways.
Types of content
Text form or writing is not only content but the content is also represented in many different ways.
- Case studies
- White papers
- Info graphics
What is SEO Friendly content?
Writing something for SEO means your content focuses on users to provide valuable information that they are looking for. Also, content that is well optimized for search engines to understand and rank on SERPs.
Writing a well-optimized content search engine can show your article on relevant queries to your blog topic. By having user and search engine-optimized content, you can increase traffic to your blog or website.
So, how can you write SEO-friendly content?
How to make your content SEO-friendly
Optimizing content for both search engines and users is one of the most important things you can do for your content marketing strategies.
Here’s what you will read/learn about.
- Use headlines and sub-headers
- Links to Previous Content
- Length of Article
- Choose Keywords Wisely
- Structure of Content
- Write Catchy Titles
- Define Headings Tags
- Use Small Paragraphs
- Optimize Meta Description
- Add Links that Make Sense
- Use Social Media Share Buttons
- Add Visual Content
- Related Searches on Google
- Optimize Images
- Write SEO friendly URLs
- Add FAQs
- Use Memes
Let’s Dive Into Deep and Understand each in Details.
1. Use headlines and sub-headers
Headlines are the way to attract visitors to spend more time on blogs. Therefore, catchy headlines have an impact on engaging audiences with your blog post.
The same thing goes for search engine crawlers/bots. While crawling through your blog or website, they will identify your headlines, subheadings and use them to understand better your content, such as which parts of your blog are the most helpful and so on.
2. Links to Previous Content
Linking your old blog post to the new article is a way to drive traffic and rank old blogs/articles higher. So, do not forget to link relevant internal linking between old and new blogs content.
Internal linking helps to search engine bots and people to find your best articles or blogs.
Additionally, links to high-quality, reputable websites increase the authority of your own website. Also, using credible sources within the body of your text creates trust with your readers.
3. Length of Article
Length of content matters now!
Time has gone where you write 300 words of content, and it’s enough to rank and to get much better traffic.
Now it’s time to upgrade your content marketing strategies and make as Google love. Write short content is not worthy nowadays. You will mostly find articles that are 1,500+ words and published less frequently.
That’s because, in the last several years, Google has shown that it gives higher priority to longer, higher-quality content. They aim to provide their users with the best possible answers.
4. Choose Keywords Wisely
Before your start writing, spends some time on keywords research. And make a list of relevant keywords that figured out using those keywords are beneficial to get more and more organic traffic.
Start identifying keywords relevant to your topic, then write it down. To get more relevant keywords, use keywords planning tools like Google keywords planner, Ahrefs, KWFinder, etc.
5. Structure of Content
Want great content? Follow a solid structure.
Initially, identify the main part, heading, and subheading of your article and make your writing easy and understandable.
6. Write EYE Catchy Titles
Titles and headlines have a huge impact on USER FRIENDLINESS.
Eye-catchy titles which help readers to know what your blog post is about and what they will get from reading it. To increase your chances of ranking higher, optimize your titles for SEO by using following these simple tips:
- Use your target keyword at the beginning of your title.
- Keep your title under 60 characters. Because Google shows the first 60 characters in SERPs.
- Use powerful words in the title such as Actionable, Guarantee, Surprising, Secrets, and so on.
7. Define Headings Tags
Heading tags H1 to H6 help you create a good structure and readable blog.
Using heading or subtitles in a hierarchical model is essential. The use of H1 to H6 should be: The blog post’s title should contain only one h1 tag with the focused keyword. The main sections of the blog should contain an h2 tag, and subsections should be h3.
8. Use Small Paragraphs
While writing some things, you keep in mind to keep paragraphs short as a max of 2 or 3 sentences.
You can use different formatting options as per your needs, such as bullet points, highlight text, change your font, and more. That makes it easier for mobile users to read the content.
9. Optimize Meta Description
Meta Description is a summary of your article that Google display in SERP. Meta Description has to be well-optimized as users encourage readers to click your blog.
Make a description that justifies your blog content, “what exactly article is about?”. Don’t forget the optimized length of description between 155- 160 characters.
10. Add Links that Make Sense
Before you start writing, you do research, right?
While researching the topic, you may find some statistics, quotes, and things related to your topics. If so, give a relevant source link pointing to that facts or stats.
Adding internal and external links to your article helps your readers explore a topic more deeply while staying focused on the main point.
11. Use Social Media Share Buttons
Want to get more referral/social traffic? Make it easier for users to share your content on social platforms.
Having attractive buttons will encourage visitors to click and share your content to their personal social media accounts.
12. Add Visual Content
A creative way to engage or increase people’s spending time is by including visual content in your blog post.
By using relevant visual graphics, you can convey or explain your thought in a better way. Use infographics, video, GIFs, checklists, funny memes, and other types of visual content to deliver value to your audience faster and in a more catchy way.
13. Related Searches on Google
Try to Include “Related Search Queries” in your blog’s content. Use Related Searches on Google to learn more about your customers and what their intent is.
14. Optimize Images
Image and visual content are important parts of your article. We do optimize everything, right? So then why not images too, optimize images so that technical SEO and page speed cannot affect.
Google can’t read a text in images, but they can interpret the content of images to define images relevance in the search results. So you need to give proper images ALT text and titles, captions, and filenames.
15. Write SEO friendly URLs
Write URL that makes an impact on readers and search engine robots.
Well-crafted URLs are one of the most important SEO elements. According to Backlinko, URLs are one of the ranking factors. This is because they provide a better user experience.
Creating SEO friendly URLs with the use of the following rules:
- Try to Include focused keywords in the page URL.
- Try to make shorten your URL as you can; the URL should be around 60 characters.
- Use hyphens to separate words. For example, https://guestpostfeed.com/write-seo-friendly-content
- Use lowercase letters.
- Avoid stopping words, such as a, and, with, an, but, and or.
- Keep your URLs simple, compelling, and relevant.
Frequently Ask Questions (FAQ) is another way to include most search queries into your blog, help you rank on multiple search queries as well as in voice search.
Include a minimum of 3 FAQs containing your most relevant search queries according to your blog topics.
We are quite familiar with the MEMES, right?
MEMES are the most effective way to generate engagement in your social media and content marketing. Include memes in your blog content and try to make fun ways to pass information to the end-users.
Writing SEO-friendly content is not rocket science or difficult to do, but there are many factors to keep in mind while writing content that makes sense, is helpful for readers, and is loved by google. I hope after reading this piece of content you ensured that how to write SEO friendly content.
1. How to write an SEO-friendly blog post?
Ans: Tips to write SEO friendly content 1], Use headlines 2], Link old blogs 3], long content 4], relevant keywords 5], content structure 6], catchy titles 7], optimize Meta description 8], add visual content 9], optimize images 10], add credible source.
2. SEO friendly article writing tools
Ans: SEO friendly content writing tools 1], SEMrush Writing Assistant 2], Website Auditor’s Content Editor 3], Yoast’s Real-Time Content Analysis 4], Grammarly 5], Hemingway App.
3. What are the key on-page components of content to make it SEO FRIENDLY?
Ans: 9 key components of a good content SEO strategy are 1] high-quality content, 2] Keywords, 3] Meta title and meta description, 4] Social media buttons, 5] URL structure, 6] internal linking, 7] Header tags, 8] article length, 9] Optimized media.